The Print Factory was engaged by the team at Tribute Boxing to showcase their Fight Night #6 with as much visually branded and promotional material as possible. Over 1000 attendees showed up to the event, hosted at Melbourne's iconic Pavilion venue, and the visual display needed to match the energy of the fighters on the night.
As part of this project, it was important that we focused on using every available space to showcase the client's branding, as well as that of commercial sponsors Everlast and Trust Projects. An additional challenge was presented in needing to bump in on the day of the event, with bump out occurring early the following morning.
We thought outside of the box (or the ring!) on branding and promotional opportunities within the space we were allocated. We showcased key logos across the front of the corporate boxes, but we also found innovative ways to display key branding within the ring itself, ensuring as much exposure as possible not only to those in the venue, but also those watching the livestream at home. Padded sections within the ring were printed with both Tribute and Everlast logos, with freestanding structures along each side of the ring further promoting each brand. Eye-catching media wall signage was produced at The Print Factory and was unmissable in all of the promo photos from the night. Our dedicated install team expertly completed bump in and bump out, topping off an overall incredible Fight Night experience for the Tribute team, sponsors, fighters and guests.
The guys at The Print Factory were amazing! They turned around the whole job, from concept to installation, in a matter of days. Fantastic!