We were asked to conceptualise, produce and install a signage solution for their vehicle fleet - one that would really make them stand out from the crowd. Coming off the back of Melbourne lockdown, it was important for us to try and recapture the essence of what it was like to be at a Melbourne gig or sporting event.

Our visual solution was simple: use strong imagery from a concert to connect with customers on the road or walking by the vehicles. Whether Rod Laver Arena, AAMI Park, Margaret Court Arena, John Cain Arena or Centrepiece, almost every Melburnian has a connection to the live music and sports industry. In showcasing this strong imagery across the fleet of vehicles, we created a visual experience that you simply can't ignore. Pair this concept with full production and install across the fleet, and you have a quintessential Print Factory experience. World-class, from start to finish.