Defining a fitness business with world-class branding

Brand Identity

introduction

The team at Unity Health & Performance knows that everyone has different exercise and performance goals, but they aim to bring every type of athlete together under one roof to make them feel looked after, and ready to tackle new and interesting challenges in a supportive environment. They engaged The Print Factory to help with overall branding and website content, as well as producing print collateral to support their overall brand.

client
Unity Health & Performance
what we did
Branding
Large Format Print and Display
Small Format Print and Specialty Packaging
industry
Health & Fitness
The team at Unity Health & Performance knows that everyone has different exercise and performance goals, but they aim to bring every type of athlete together under one roof to make them feel looked after, and ready to tackle new and interesting challenges in a supportive environment. They engaged The Print Factory to help with overall branding and website content, as well as producing print collateral to support their overall brand.
the challenge

Unity Health & Performance was entering a market with a considerable amount of competition and, to add to the pressure, they wished to do it during a time when no one was allowed to come in contact with anyone (let alone do any exercise) due to COVID-19.

the solution

The Print Factory was engaged to help Unity create and define their overall brand. Our creative team worked closely with the owners on logo and branding design, ultimately coming up with a solution that best reflected their new business. This branding was then carried over to a number of print and digital solutions, including promotional merchandise, further defining the Unity name and brand.

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It was such a smooth experience working with TPF even though we were all locked up in our homes. They were extremely responsive and always had our best interests as their primary focus.
Phuoc Nguyen
Co-Owner
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