What Rules Collection Street Window Display

introduction

Designed and fabricated for installation on Elizabeth Street for David Jones, Mimco made good use of The Print Factory's creative’s full-service solutions to bring the latest What Rules Accessories Collection to life. The project required 3 stages of design, fabrication and installation for success. Working with supplied creative sketches from Mimco, we conducted a full round of site audits; created renders, visualisations and a ceiling plan; and industrially designed the final structure. The factory fabricated fascias; upholstered domed foam strips with premium velour fabric; built a curved MDF structure; and created acrylic edge lit shelving. The final touch was a translucent clear vinyl printed at 50% opacity, allowing the light to shine through. The project was built in modules for easy assembling by the installation team within the limited working space.

client
Mimco
services
Small Format Print and Specialty Packaging
Branding
Installation and Project Management
Large Format Print and Display
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