Designed and fabricated for installation on Elizabeth Street for David Jones, Mimco made good use of The Print Factory's creative’s full-service solutions to bring the latest What Rules Accessories Collection to life. The project required 3 stages of design, fabrication and installation for success. Working with supplied creative sketches from Mimco, we conducted a full round of site audits; created renders, visualisations and a ceiling plan; and industrially designed the final structure. The factory fabricated fascias; upholstered domed foam strips with premium velour fabric; built a curved MDF structure; and created acrylic edge lit shelving. The final touch was a translucent clear vinyl printed at 50% opacity, allowing the light to shine through. The project was built in modules for easy assembling by the installation team within the limited working space.