Lunar New Year Store Display

introduction

To celebrate launch of the Lunar New Year, Mimco approached The Print Factory for their full-service visual merchandising solutions in David Jones Sydney. Showcasing their Rosie accessories collection (inspired by the Lunar Year of the Rat), we were supplied with creative direction and tasked with industrial design, fabrication and production. A print was selected from the factory for Mimco's Rose Quartz, combining white and pink for a gradient, appearing opaque in sections, alongside the fabrication and production of fragile acrylic boxes and panels. With limited footprint for execution, The Print Factory's installation team needed to deliver to deadline, handling the logistics of the delicate boxes and panels while installing outside of David Jones' opening hours.

client
Mimco
services
Small Format Print and Specialty Packaging
Installation and Project Management
Large Format Print and Display
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