decjuba

When Decjuba set out to launch their denim campaign, they didn’t just need production, they needed a vision.

Starting with nothing but a space and a mood board, The Print Factory led the entire creative direction, transforming the Doncaster flagship into a high-impact, social-ready activation while simultaneously rolling out the campaign across 130 stores in Australia and New Zealand.

From concept and 3D design to LED integration, large-scale print, and national logistics, every detail was engineered to work as one cohesive moment. Even as timelines compressed and complexity increased, the result was seamless.

A campaign that lived both in-store and online, and is still standing today. It wasn’t just a launch, it was a fully realised brand world, brought to life at scale.