Hot Wheels
Mattel Motor Show 2025
The experience
Two worlds, one intent: minimise waste, maximise impact.
Both spaces were built using repurposed frames, recycled materials, eco-friendly inks and reusable fabrication systems.
Designed as a premium, gallery style exhibition, this space brought Hot Wheels to life using recycled substrates, reused frames, and a low waste build approach.
Every element was engineered for longevity, built with removable components designed to be repurposed for future shows.
Every element was engineered with recycled substrates, reusable frames and lightweight reboard structures, durable for play and built for repeat use.
Large format panels, printed with eco inks.
Repurposed Container Foundation
Cinematic Hero Car Display
Floating Ring Banner
